{"id":12124,"date":"2018-04-25T08:00:02","date_gmt":"2018-04-25T16:00:02","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2018\/04\/25\/news-5893\/"},"modified":"2018-04-25T08:00:02","modified_gmt":"2018-04-25T16:00:02","slug":"news-5893","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2018\/04\/25\/news-5893\/","title":{"rendered":"Customer data & marketing operations: Keeping your data safe on the journey to GDPR compliance"},"content":{"rendered":"

Credit to Author: Steve Neville| Date: Wed, 25 Apr 2018 14:48:46 +0000<\/strong><\/p>\n

\"\"<\/p>\n

Emails. Web forms. Events. [Oh my!] These marketing tactics are all designed to gather, store, and evolve relationships with your prospects, customers, and partners. Often times, they are the first point of contact for your organization from the outside world\u2014and they all feed into your marketing automation systems. With the General Data Protection Regulation (GDPR)<\/a> that comes into effect on May 25th<\/sup>, 2018, it\u2019s critical that the Marketing Operations teams are an integral part of the compliance process.<\/p>\n

While most organizations initially focus on protecting corporate databases filled with sensitive customer data, marketing data can sometimes be overlooked. In fact, in a recent survey<\/a> commissioned by Trend Micro, 42 percent of respondents didn’t think that email marketing data contained privacy information, and 64 percent didn\u2019t think that dates-of-birth were relevant to the GDPR.<\/p>\n

For Trend Micro, a critical part of our journey to GDPR was mapping where all our data comes into the organization and then where it goes. For example, filling out a form on our website is the entry point into our systems for many of our prospects and customers. From there, they then go into our many different systems throughout the company, from CRM platforms, to reporting or financial platforms, and more. As part of our journey to become GDPR compliant, we\u2019ve focused on ensuring that this customer data is protected, regardless of where it travels in the company.<\/p>\n

One of the key area that we learned about and that organizations should pay close attention to is ensuring that our suppliers and partners \u2013 think webinar platforms, email delivery services, and more \u2013 also care for the data we entrust to them appropriately. To do this, we\u2019ve talked to all the different vendors we have agreements with around marketing and clearly understood\u2014and contractually agreed upon\u2014how they will treat our customer data.<\/p>\n

Another key thing to note is that while the GDPR is an EU regulation, many organizations deal with EU citizen data, particularly from a marketing perspective. And if you are dealing with EU citizen data \u2013 even if you are in another country like Canada, the US, Australia\u2014then you are subject to the GDPR, so the data that flows through your global systems, including marketing automation, CRM, finance platforms, and others will be in scope for compliance.<\/p>\n

Watch the video<\/a> to hear Gary Verster, Marketing Operations in Europe, explain how our marketing operations team ensures that our customer data is protected across its journey through our internal\u2014and external\u2014systems.<\/p>\n

Video Schedule<\/strong><\/p>\n

3\/14 \u2013\u00a0Overview and Finance\/Executive Sponsor<\/a>: Learn what the GDPR is all about, and understand how executive sponsorship will help your organization and employees become prepared.<\/p>\n

3\/21 \u2013\u00a0GDPR Program Manager<\/a>: See who is mapping our Journey to GDPR compliance, and find out what type of person is needed to coordinate all of the functions involved.<\/p>\n

3\/28 \u2013\u00a0Legal<\/a>: The GDPR is fundamentally a legal obligation. Understand how large the role of legal is in scope, both internally and externally, and how it is involved across all aspects of the organization.<\/p>\n

4\/4 \u2013\u00a0IT Security<\/a>: Hear what our IT director has to say about how the GDPR is affecting our organization, from taking a global perspective to the way we manage data privacy, to changing the way we communicate.<\/p>\n

4\/11 \u2013\u00a0Sales & Marketing<\/a>: Our COO, Kevin Simzer, explains how we\u2019re on the same journey to becoming GDPR compliant as our customers are, and what the benefits are in this process.<\/p>\n

4\/18 \u2013\u00a0HR<\/a>: See how the GDPR affects our employees, and what we\u2019ll do to ensure they have a good understanding of the regulation.<\/p>\n

4\/25 \u2013 Marketing Operations: Learn how our Marketing Operations team ensures that our customer data is protected across all external platforms.<\/p>\n

5\/2 \u2013 Products and Services: Hear from Bill McGee, SVP Cloud Security, on how we\u2019re always evolving to deliver state-of-the-art capabilities in our products, and how we help our customers deliver their portion of the shared security responsibility of cloud environments.<\/p>\n

5\/9 \u2013 Sales and Channel Enablement: See how important it is that our existing partners understand GDPR, and how we help them find the tools needed to achieve GDPR compliance.<\/p>\n

The post Customer data & marketing operations: Keeping your data safe on the journey to GDPR compliance<\/a> appeared first on <\/a>.<\/p>\n

http:\/\/feeds.trendmicro.com\/TrendMicroSimplySecurity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Credit to Author: Steve Neville| Date: Wed, 25 Apr 2018 14:48:46 +0000<\/strong><\/p>\n

\"\"<\/p>\n

Emails. Web forms. Events. [Oh my!] These marketing tactics are all designed to gather, store, and evolve relationships with your prospects, customers, and partners. Often times, they are the first point of contact for your organization from the outside world\u2014and they all feed into your marketing automation systems. With the General Data Protection Regulation (GDPR)…<\/p>\n

The post Customer data & marketing operations: Keeping your data safe on the journey to GDPR compliance<\/a> appeared first on <\/a>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10378,10413],"tags":[1001,12534,14364,18237,12116,714],"class_list":["post-12124","post","type-post","status-publish","format-standard","hentry","category-security","category-trendmicro","tag-business","tag-compliance","tag-compliance-regulations","tag-customer-data","tag-gdpr","tag-security"],"_links":{"self":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/12124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=12124"}],"version-history":[{"count":0,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/12124\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=12124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=12124"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=12124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}