{"id":17194,"date":"2019-12-13T11:00:22","date_gmt":"2019-12-13T19:00:22","guid":{"rendered":"https:\/\/www.palada.net\/index.php\/2019\/12\/13\/news-10930\/"},"modified":"2019-12-13T11:00:22","modified_gmt":"2019-12-13T19:00:22","slug":"news-10930","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2019\/12\/13\/news-10930\/","title":{"rendered":"Five stars on Google \u2013 the hospitality industry\u2019s new holy grail"},"content":{"rendered":"

Credit to Author: Manish Pant| Date: Fri, 13 Dec 2019 13:02:40 +0000<\/strong><\/p>\n

People check into hotels these days with high expectations. Whether their stay is for business or pleasure, guests want to be able to control their room\u2019s temperature, lighting, and curtains, create a variety of ambiences, and summon services, all with the convenience of a personal device or in-room tablet. Put another way, they are seeking comfort and contentment via a frictionless digital experience. And no matter what their experience is, they are likely to tell the world about it on social media, which can have a huge impact on a hotel\u2019s business.<\/p>\n

Hoteliers are paying attention \u2013 and for good reason. Studies show that issues with guest rooms represent 42% of all hotel complaints<\/a> and decrease loyalty by more than 11%. On the other hand, if a hotel can increase its review scores by just one point<\/a> on a five-point scale, it can raise prices by 11.2% and still maintain the same occupancy or market share. Hotel operators know that earning five stars on Google can have as positive an impact on their business as gaining such a rating via traditional hotel classifications \u2013\u00a0if not more!<\/p>\n

\"\"But guest comfort is only part of the success equation at the world\u2019s leading hospitality centers. Hotel operators spend a significant portion of their operating budget on guest room energy, which can account for as much as 80% of power use within the hospitality industry<\/a>. The challenge is to reduce room energy use without sacrificing guest control and comfort. The good news is, with a fully integrated guest room energy management system, hotels can maximize energy efficiency while delivering an exceptional guest experience.<\/p>\n

Occupancy-based energy management<\/strong><\/h4>\n

\"\"Why is guest room energy use so high in hotels? Most people spend less than eight hours per day in their rooms, yet these spaces are often left with the heating or air conditioning, ventilation, and lights on while the occupants are away. Such energy waste eats into profits \u2013\u00a0especially when you multiply it by hundreds of rooms!<\/p>\n

To combat energy waste and improve their bottom line, hotels are adopting occupancy-based energy management systems<\/a>. These systems use sensors and controls to adjust heat, ventilation and air conditioning, lighting, and other environmental factors in rooms, based on whether or not a room is occupied. The benefits of an occupancy-based systems<\/a> are numerous:<\/p>\n