{"id":23750,"date":"2024-01-19T07:10:03","date_gmt":"2024-01-19T15:10:03","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2024\/01\/19\/news-17480\/"},"modified":"2024-01-19T07:10:03","modified_gmt":"2024-01-19T15:10:03","slug":"news-17480","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2024\/01\/19\/news-17480\/","title":{"rendered":"Google changes wording for Incognito browsing in Chrome"},"content":{"rendered":"\n<p>Users of Chrome Canary have noticed some slight changes in the wording that Google uses for <a href=\"https:\/\/www.malwarebytes.com\/incognito-mode\">Incognito mode<\/a>.<\/p>\n<p>Chrome Canary is mainly intended for use by developers. It\u2019s updated nearly daily with new features, and because it can be used alongside versions of the \u201cnormal\u201d Chrome browser (known collectively as Chrome\u2019s &#8220;Stable channel&#8221;), it can serve for testing and development purposes. So, these developers have access to the latest features and some of them noticed a few updates in the wording about Chrome&#8217;s Incognito mode.<\/p>\n<p>Chrome\u2019s Incognito mode aims to protect your privacy from other people who use the same device. It mitigates the risk of a spouse, roommate, or anyone on a public computer spying on your browsing habits. Private browsing mode does so by stopping your browser from saving your browsing information on your computer.<\/p>\n<p>Incognito mode is also sometimes used for troubleshooting, because it ignores the installed browser extensions unless you specifically allow them to run in Incognito mode.<\/p>\n<p>But, although the primary function of private browsing is to locally hide your browsing activity, Incognito mode has an interesting side effect\u2014websites also see you as a new user when you come back in Incognito mode. This can come in handy, but should not be overrated.<\/p>\n<p>You can open Incognito mode by clicking on the three dots in the right hand upper corner (More) of the browser menu and then on <strong>New Incognito window.<\/strong><\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"363\" height=\"144\" src=\"https:\/\/www.malwarebytes.com\/wp-content\/uploads\/sites\/2\/2024\/01\/open-incognito-window.png\" alt=\"Screenshot of Chrome menu to open \u00cdncognito mode\" class=\"wp-image-102286\" \/><figcaption class=\"wp-element-caption\">How to open an Incognito window<\/figcaption><\/figure>\n<p>In the Stable channel build this is what you will see when you open an Incognito window.<\/p>\n<figure data-wp-context=\"{ &quot;core&quot;: \t\t\t\t{ &quot;image&quot;: \t\t\t\t\t{   &quot;imageLoaded&quot;: false, \t\t\t\t\t\t&quot;initialized&quot;: false, \t\t\t\t\t\t&quot;lightboxEnabled&quot;: false, \t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false, \t\t\t\t\t\t&quot;preloadInitialized&quot;: false, \t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;, \t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/www.malwarebytes.com\/wp-content\/uploads\/sites\/2\/2024\/01\/info-on-open.png&quot;, \t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;, \t\t\t\t\t\t&quot;targetWidth&quot;: &quot;662&quot;, \t\t\t\t\t\t&quot;targetHeight&quot;: &quot;504&quot;, \t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;, \t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot; \t\t\t\t\t} \t\t\t\t} \t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" loading=\"lazy\" width=\"662\" height=\"504\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" src=\"https:\/\/www.malwarebytes.com\/wp-content\/uploads\/sites\/2\/2024\/01\/info-on-open.png\" alt=\"Current information when You've gone Incognito\" class=\"wp-image-102287\" style=\"width:700px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge image: Current information when You&#039;ve gone Incognito\"> \t\t\t \t\t\t\t \t\t\t \t\t<\/button>        <\/p>\n<div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\" data-wp-effect=\"effects.core.image.initLightbox\">                 <button type=\"button\" aria-label=\"Close\" class=\"close-button\">                                      <\/button>                 <\/p>\n<div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized responsive-image\"><img decoding=\"async\" src=\"\" alt=\"Current information when You've gone Incognito\" class=\"wp-image-102287\" style=\"width:700px\" \/><\/figure>\n<\/p><\/div>\n<div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized enlarged-image\"><img decoding=\"async\" src=\"\" alt=\"Current information when You've gone Incognito\" class=\"wp-image-102287\" style=\"width:700px\" \/><\/figure>\n<\/p><\/div>\n<div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>You\u2019ve gone Incognito<\/p>\n<p>Now you can browse privately, and other people who use this device won\u2019t see your activity. However, downloads, bookmarks and reading list items will be saved.<\/p>\n<\/blockquote>\n<p>The new warning seen in Chrome Canary when you open an incognito window says:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;You&#8217;ve gone Incognito. Others who use this device won&#8217;t see your activity, so you can browse <strong>more<\/strong> privately. <strong>This won&#8217;t change how data is collected by websites you visit and the services they use, including Google.<\/strong>&#8220;<\/p>\n<\/blockquote>\n<figure data-wp-context=\"{ &quot;core&quot;: \t\t\t\t{ &quot;image&quot;: \t\t\t\t\t{   &quot;imageLoaded&quot;: false, \t\t\t\t\t\t&quot;initialized&quot;: false, \t\t\t\t\t\t&quot;lightboxEnabled&quot;: false, \t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false, \t\t\t\t\t\t&quot;preloadInitialized&quot;: false, \t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;, \t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/www.malwarebytes.com\/wp-content\/uploads\/sites\/2\/2024\/01\/Google_Chrome_Incognito_Mode_new_disclaimer_after_Lawsuit_settlement-transformed-700x353-1.jpg&quot;, \t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;, \t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;, \t\t\t\t\t\t&quot;targetHeight&quot;: &quot;353&quot;, \t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;, \t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot; \t\t\t\t\t} \t\t\t\t} \t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"353\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" src=\"https:\/\/www.malwarebytes.com\/wp-content\/uploads\/sites\/2\/2024\/01\/Google_Chrome_Incognito_Mode_new_disclaimer_after_Lawsuit_settlement-transformed-700x353-1.jpg\" alt=\"Chrome Canary information when You've gone Incognito\" class=\"wp-image-102288\" style=\"width:700px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge image: Chrome Canary information when You&#039;ve gone Incognito\"> \t\t\t \t\t\t\t \t\t\t \t\t<\/button><figcaption class=\"wp-element-caption\">Image courtesy of <a href=\"https:\/\/mspoweruser.com\/google-updates-chrome-incognito-disclaimer-amid-5-billion-lawsuit-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MSPowerUser<\/a><\/figcaption><div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\" data-wp-effect=\"effects.core.image.initLightbox\">                 <button type=\"button\" aria-label=\"Close\" class=\"close-button\">                                      <\/button>                 <\/p>\n<div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized responsive-image\"><img decoding=\"async\" src=\"\" alt=\"Chrome Canary information when You've gone Incognito\" class=\"wp-image-102288\" style=\"width:700px\" \/><figcaption class=\"wp-element-caption\">Image courtesy of <a href=\"https:\/\/mspoweruser.com\/google-updates-chrome-incognito-disclaimer-amid-5-billion-lawsuit-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MSPowerUser<\/a><\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized enlarged-image\"><img decoding=\"async\" src=\"\" alt=\"Chrome Canary information when You've gone Incognito\" class=\"wp-image-102288\" style=\"width:700px\" \/><figcaption class=\"wp-element-caption\">Image courtesy of <a href=\"https:\/\/mspoweruser.com\/google-updates-chrome-incognito-disclaimer-amid-5-billion-lawsuit-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MSPowerUser<\/a><\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/figure>\n<p>It\u2019s clear that Google has put more emphasis on users of the same device while moving away from the websites you visit. And it\u2019s true that Incognito mode is primarily designed to keep your information private from other users of the same computer. It isn\u2019t designed to keep your information private from the websites you visit, although that is sometimes a side effect. We have <a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2021\/05\/what-is-incognito-mode-our-private-browsing-101\">explained this in the past<\/a>, but it\u2019s noteworthy that Google has now added that it &#8220;won&#8217;t change how data is collected by websites you visit and the services they use, including Google.&#8221;<\/p>\n<p>It&#8217;s <a href=\"https:\/\/arstechnica.com\/tech-policy\/2024\/01\/chrome-updates-incognito-warning-to-admit-google-tracks-users-in-private-mode\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">generally assumed<\/a> that the changes are tied to the fact that Google has indicated that it is ready to&nbsp;settle a class-action lawsuit&nbsp;<a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/03\/judge-rules-5-billion-google-chrome-incognito-mode-lawsuit-can-go-forward\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">filed in 2020<\/a>&nbsp;over the Incognito mode. Arising in the Northern District of California, the lawsuit accused Google of continuing to &#8220;track, collect, and identify [users&#8217;] browsing data in real time&#8221; even when they had opened a new Incognito window.<\/p>\n<p>The judge <a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cand.360374\/gov.uscourts.cand.360374.969.0.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rejected Google&#8217;s bid for summary judgement<\/a> in August of 2023, pointing out that Google never revealed to its users that data collection continued even while surfing in Incognito mode.<\/p>\n<p>Apparently many users, surely not our regular readers, where not aware that Incognito mode is not an anonymous mode. Websites and services, will still be able to track you and collect your data. Enabling the <strong>Block third-party cookies<\/strong> setting is more helpful.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n<p><strong>We don&#8217;t just report on privacy\u2014we offer you the option to use it.<\/strong><\/p>\n<p>Privacy risks should never spread beyond a headline. Keep your online privacy yours by using\u00a0<a href=\"https:\/\/www.malwarebytes.com\/vpn\">Malwarebytes Privacy VPN<\/a>.<\/p>\n<p><a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2024\/01\/google-changes-wording-for-incognito-browsing-in-chrome\" target=\"bwo\" >https:\/\/blog.malwarebytes.com\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Google wants you to know you can still be tracked when you&#8217;re incognito. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10488,10378],"tags":[10699,1670,29957,14074,32,5897],"class_list":["post-23750","post","type-post","status-publish","format-standard","hentry","category-malwarebytes","category-security","tag-chrome","tag-google","tag-incognito","tag-lawsuit","tag-news","tag-privacy"],"_links":{"self":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/23750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=23750"}],"version-history":[{"count":0,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/23750\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=23750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=23750"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=23750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}