{"id":25212,"date":"2024-09-18T06:10:05","date_gmt":"2024-09-18T14:10:05","guid":{"rendered":"https:\/\/www.palada.net\/index.php\/2024\/09\/18\/news-18942\/"},"modified":"2024-09-18T06:10:05","modified_gmt":"2024-09-18T14:10:05","slug":"news-18942","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2024\/09\/18\/news-18942\/","title":{"rendered":"Snapchat wants to put your AI-generated face in its ads"},"content":{"rendered":"\n<p>Snapchat is reserving the right to use your selfie images to power Cameos, Generative AI, and other experiences on Snapchat, including ads, according to our friends at <a href=\"https:\/\/www.404media.co\/snapchat-reserves-the-right-to-use-ai-generated-images-of-your-face-in-ads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">404 Media<\/a>, <\/p>\n<p>The Snapchat <a href=\"https:\/\/help.snapchat.com\/hc\/en-us\/articles\/25312335775380-What-is-My-Selfie?ref=404media.co\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Support page<\/a> about its My Selfie feature says:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou\u2019ll take selfies with your Snap camera or select images from your camera roll. These images will be used to understand what you look like to enable you, Snap and your friends to generate novel images of you. If you\u2019re uploading images from the camera roll, only add images of yourself.\u201d<\/p>\n<\/blockquote>\n<p>A Snapchat spokesperson told 404 Media:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou are correct that our terms do reserve the right, in the future, to offer advertising based on My Selfies in which a Snapchatter can see themselves in a generated image delivered to them&#8230;\u201cAs explained in the onboarding modal, Snapchatters have full control over this, and can turn this on and off in My Selfie Settings at any time.\u201d<\/p>\n<\/blockquote>\n<p>However, according to 404 Media the \u201cSee My Selfie in Ads\u201d feature is on by default, so you&#8217;d have to know about the feature in the first place in order to turn it off.<\/p>\n<p>We also wonder how Snapchat plans to check whether the user is uploading real selfies and not pictures of someone else.<\/p>\n<p>Once again, we see this assumption by a social media platform that it\u2019s OK to use content posted on their platform for training Artificial Intelligence (AI). It isn&#8217;t!<\/p>\n<p>It&#8217;s even worse to do it without explicit user consent. Hiding it somewhere deep down in a mountain of legalese called a privacy policy that nobody actually reads is not real consent. This lack of transparency and control over personal data is upsetting. The realization that some individuals may not want their likeness used for commercial purposes or to train systems they don&#8217;t support doesn\u2019t seem to bother anyone at these social media giants.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-change-your-my-selfie-settings\">How to change your My Selfie settings<\/h2>\n<p>You can change or clear your <strong>My Selfie<\/strong> in your <strong>Settings<\/strong>:<\/p>\n<ol start=\"1\">\n<li>Tap the gear icon <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2699.png\" alt=\"\u2699\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> in <strong>My Profile<\/strong> to open <strong>Settings<\/strong><\/li>\n<li>Tap <strong>My Selfie<\/strong> under <strong>My Account<\/strong><\/li>\n<li>Tap <strong>Update My Selfie<\/strong> or <strong>Clear Selfie<\/strong><\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\" id=\"h-why-ai-training-on-your-images-is-bad\">Why AI training on your images is bad<\/h2>\n<p>We have seen many cases where social media and other platforms have used the content of their users to train their AI. Some people have a tendency to shrug it off because they don\u2019t see the dangers, but let us explain the possible problems.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.malwarebytes.com\/cybersecurity\/basics\/deepfakes\">Deepfakes<\/a>: AI generated content, such as deepfakes, can be used to spread misinformation, damage your reputation or privacy, or <a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2022\/06\/criminals-are-applying-for-remote-work-using-deepfake-and-stolen-identities-says-fbi\">defraud people<\/a> you know.<\/li>\n<li><a href=\"https:\/\/www.malwarebytes.com\/glossary\/metadata\">Metadata<\/a>: Users often forget that the images they upload to social media also contain metadata like, for example, where the photo was taken. This information could potentially be sold to third parties or used in ways the photographer didn&#8217;t intend.<\/li>\n<li>Intellectual property. Never upload anything you didn\u2019t create or own. Artists and photographers may feel their work is being exploited without proper compensation or attribution.<\/li>\n<li>Bias: AI models trained on biased datasets can perpetuate and amplify societal biases.<\/li>\n<li>Facial recognition: Although facial recognition is not the <a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2019\/08\/facial-recognition-technology-force-for-good-or-privacy-threat\">hot topic<\/a> it once used to be, it still exists. And actions or statements done by your images (real or not) may be linked to your persona.<\/li>\n<li>Memory: Once a picture is online, it is almost impossible to get it completely removed. It may continue to exist in caches, backups, and snapshots.<\/li>\n<\/ul>\n<p>If you want to continue using social media platforms that is obviously your choice, but consider the above when uploading pictures of you, your loved ones, or even complete strangers.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\" \/>\n<p><strong>We don\u2019t just report on threats\u2014we remove them<\/strong><\/p>\n<p>Cybersecurity risks should never spread beyond a headline. Keep threats off your devices by&nbsp;<a href=\"https:\/\/www.malwarebytes.com\/for-home\">downloading Malwarebytes today<\/a>.<\/p>\n<p><a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2024\/09\/snapchat-wants-to-put-your-ai-generated-face-in-its-ads\" target=\"bwo\" >https:\/\/blog.malwarebytes.com\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Snapchat reserves the right to use your selfies to add a personal touch, as in your face, to its advertisements. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10488,10378],"tags":[17608,14753,11592,31918,32,5897,10508],"class_list":["post-25212","post","type-post","status-publish","format-standard","hentry","category-malwarebytes","category-security","tag-deepfake","tag-facial-recognition","tag-metadata","tag-my-selfie","tag-news","tag-privacy","tag-snapchat"],"_links":{"self":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/25212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=25212"}],"version-history":[{"count":0,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/25212\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=25212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=25212"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=25212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}