{"id":8445,"date":"2017-07-25T07:30:28","date_gmt":"2017-07-25T15:30:28","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2017\/07\/25\/news-2219\/"},"modified":"2017-07-25T07:30:28","modified_gmt":"2017-07-25T15:30:28","slug":"news-2219","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2017\/07\/25\/news-2219\/","title":{"rendered":"KL AV for Free. Secure the Whole World Will Be."},"content":{"rendered":"<p><strong>Credit to Author: Eugene Kaspersky| Date: Tue, 25 Jul 2017 15:08:41 +0000<\/strong><\/p>\n<p>Hi folks!<\/p>\n<p>I&#8217;ve some fantastic, earth-<span style=\"text-decoration: line-through\">shattering<\/span>-saving news: we&#8217;re announcing the global launch of <a href=\"https:\/\/www.kaspersky.com\/free-antivirus\">Kaspersky Free<\/a>, which, as you may have guessed by the title, is completely free-of-charge! Oh my <em>giveaway!<\/em><a href=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104528\/kaspersky-free-goes-global-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104528\/kaspersky-free-goes-global-1.png\" alt=\"\" width=\"772\" height=\"575\" class=\"aligncenter size-full wp-image-17813\" \/><\/a><\/p>\n<p>We&#8217;ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all that we deduced the following:<\/p>\n<ul>\n<li>The free antivirus won&#8217;t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: <a href=\"https:\/\/www.kaspersky.com\/blog\/parental-controls\/1867\/\">Parental Control<\/a>, <a href=\"https:\/\/www.kaspersky.com\/blog\/secure-online-finance-eight-tips\/10828\/\">Online Payment Protection<\/a>, and <a href=\"https:\/\/www.kaspersky.com\/secure-connection\">Secure Connection<\/a> (VPN), which easily justify the ~$50 for <a href=\"https:\/\/store.kaspersky.com\/store\/kaspersk\/en_IE\/buy\/productID.320853100\/quantity.1\/Currency.USD?cid=gl_socmed_pro_ona_smm__onl_b2c_kasperskydaily_lnk____kismd___&amp;affiliate=gl_socmed_pro_ona_smm__onl_b2c_kasperskydaily_lnk____kismd___\">premium protection<\/a>.<\/li>\n<li>There are a lot of users who don&#8217;t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on <a href=\"https:\/\/www.kaspersky.com\/blog\/microsoft-european-trial\/16976\/\">Windows Defender<\/a> (ye gods!).<\/li>\n<li>An increase in the number of installations of <em>Kaspersky<\/em> <em>Free<\/em> will positively affect the quality of protection of <em>all<\/em> users, since the big-data-bases will have more numbers to work with to better hone the <a href=\"https:\/\/eugene.kaspersky.com\/2016\/09\/26\/laziness-cybersecurity-and-machine-learning\/\">machine learning<\/a>.<\/li>\n<\/ul>\n<p>And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!<\/p>\n<p>Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries (that&#8217;s <a href=\"https:\/\/en.wikipedia.org\/wiki\/Borgen_(TV_series)\">Denmark<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lilyhammer\">Norway<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Bridge_(2011_TV_series)\">Sweden<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bordertown_(Finnish_TV_series)\">Finland<\/a>, in case you were wondering). I say successfully\u2026 \u2013 that would be an understatement; for with practically zero promo activity <em>Kaspersky<\/em> <em>Free<\/em> was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here&#8217;s thanks to all <em>Kaspersky<\/em> <em>Free<\/em> users for helping us save the world!<\/p>\n<p>And on July 25 \u2013 for our <a href=\"https:\/\/eugene.kaspersky.com\/2017\/06\/26\/happy-birthday-to-us-20-years-old-to-the-day\/\">20<sup>th<\/sup> birthday<\/a> \u2013 the product will start being officially launched!<\/p>\n<p>The roll-out won&#8217;t be fully global instantaneously; it&#8217;s going to be done over four months in waves as per different regions. The first wave will be the U.S.A., Canada, and many of the Asia Pacific countries. September: India, Hong Kong, Middle East, Africa, Turkey and Latin America. October: Europe, Japan and South Korea. November: Vietnam and Thailand. And that, I do believe, will be it \u2013 the whole planet covered.<a href=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104648\/38009401_original.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104648\/38009401_original.jpg\" alt=\"\" width=\"2178\" height=\"1636\" class=\"aligncenter size-full wp-image-17814\" \/><\/a><\/p>\n<p>Briefly about the product\u2026<\/p>\n<p>It&#8217;s a version with all the bare essentials: file, email and web antivirus; automatic updates, self-defense; quarantine; and so on. This arsenal ensures convenient and safe web surfing (is it still <em>surfing<\/em>? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing and infected files being run. In short, the indispensable basics that no one on the planet should do without.<a href=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104715\/kaspersky-free-goes-global-3.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104715\/kaspersky-free-goes-global-3.png\" alt=\"\" width=\"772\" height=\"575\" class=\"aligncenter size-full wp-image-17815\" \/><\/a><\/p>\n<p><em>Kaspersky Free<\/em> is also lighter on system resources and quicker than its big brothers. It&#8217;s based on the same technologies as those older brothers, which you all know always come out on top in <a href=\"https:\/\/www.kaspersky.com\/top3\">independent testing<\/a>. This means that, though it features just the bare basics, it still packs a punch \u2013 a punch we&#8217;re no less proud of. The same protection without compromise: we detect <em>any<\/em> cyberthreat regardless of its origin or intention \u2013 even if certain folks don&#8217;t like it. At the same time <em>Kaspersky<\/em> <em>Free<\/em> doesn&#8217;t come cut with all the usual nonsense like advertising-oriented user-habit tracking and confidentiality infringements \u2013 which free AV normally <a href=\"http:\/\/www.zdnet.com\/article\/avg-security-toolbar-is-the-worst-foistware-ive-ever-seen\/\">suffers badly<\/a> from in order to make it financially worthwhile to its manufacturers.<\/p>\n<p>Questions? Comments? Suggestions?<\/p>\n<p>PS: We have plenty of other free utilities, you know; have a look \u2013 <a href=\"http:\/\/free.kaspersky.com\/\">here<\/a>!<a href=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104744\/kaspersky-free-goes-global-4.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d1srlirzdlmpew.cloudfront.net\/wp-content\/uploads\/sites\/92\/2017\/07\/25104744\/kaspersky-free-goes-global-4.png\" alt=\"\" width=\"574\" height=\"527\" class=\"aligncenter size-full wp-image-17816\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.kaspersky.com\/blog\/kaspersky-free-goes-global\/17811\/\" target=\"bwo\" >https:\/\/blog.kaspersky.com\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Credit to Author: Eugene Kaspersky| Date: Tue, 25 Jul 2017 15:08:41 +0000<\/strong><\/p>\n<p>On July 25 \u2013 for our 20th birthday \u2013 Kaspersky Free will start being officially launched!<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10425,10378],"tags":[10453,13151,13152,13153,10427,714,10444],"class_list":["post-8445","post","type-post","status-publish","format-standard","hentry","category-kaspersky","category-security","tag-antivirus","tag-kaspersky-free","tag-kfa","tag-launch","tag-products","tag-security","tag-special-project"],"_links":{"self":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/8445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=8445"}],"version-history":[{"count":0,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/8445\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=8445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=8445"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=8445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}