{"id":9273,"date":"2017-09-13T09:45:39","date_gmt":"2017-09-13T17:45:39","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2017\/09\/13\/news-3046\/"},"modified":"2017-09-13T09:45:39","modified_gmt":"2017-09-13T17:45:39","slug":"news-3046","status":"publish","type":"post","link":"http:\/\/www.palada.net\/index.php\/2017\/09\/13\/news-3046\/","title":{"rendered":"We Asked Bodega Workers What They Thought of the Startup That Wants to Make Them Obsolete"},"content":{"rendered":"<p><strong>Credit to Author: Kaleigh Rogers| Date: Wed, 13 Sep 2017 17:19:29 +0000<\/strong><\/p>\n<p> Bodega and corner deli culture in New York is sacred. A <a href=\"https:\/\/www.fastcompany.com\/40466047\/two-ex-googlers-want-to-make-bodegas-and-mom-and-pop-corner-stores-obsolete\" target=\"_blank\">new start-up, called Bodega<\/a>, threatens to disrupt this culture with its automated mini bodegas slinging soap and snacks in offices, dorms, and apartment buildings. <\/p>\n<p> Started by two former Google employees, the startup installs five-foot-wide counters stocked with non-perishable essentials like toiletries and canned food in convenient locations like offices, apartment building lobbies, and dormitories. Using an app, customers can unlock the cabinet, and\u2014similar to <a href=\"https:\/\/motherboard.vice.com\/en_us\/article\/nz7k8x\/amazon-go-isnt-trying-to-kill-cashier-jobs-its-after-something-bigger\">Amazon&#8217;s cashier-free store<\/a>\u2014the box uses a camera to track what customers select and charge their account. <\/p>\n<p> On Wednesday, Bodega announced it was expanding from its original trial locations in the Bay area to 50 new locations across the west coast. The company, which <a href=\"https:\/\/techcrunch.com\/2017\/09\/13\/bodega-raises-2-5m-to-build-a-smart-store-kiosk-in-your-apartment-building\/\" target=\"_blank\">has already raised millions in funding<\/a>, has garnered a lot of attention for its name, business plan, and depressingly accurate view of the millennial market (why talk to a person when you can interact with machines?). But can a counter with a few staples really replace your local bodega?<\/p>\n<p> I popped over to a few neighborhood shops here in Brooklyn to find out what the owners and employees think. For the most part, they&#8217;re not sweating it, because bodegas can offer things a cold machine never can, like cats, human interaction, and\u2014crucially\u2014beer. <\/p>\n<p> <b> Fernando Espinal, New Grocery and Deli<\/b><\/p>\n<div class=\"article__media\"><picture class=\"article__image\"><source media=\"(max-width: 25em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=400:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=600:* 2x\"><source media=\"(max-width: 40.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=650:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=975:* 2x\"><source media=\"(max-width: 53.125em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=850:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=1275:* 2x\"><source media=\"(max-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=1575:* 2x\"><source media=\"(min-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg?resize=1575:* 2x\"><img decoding=\"async\" src=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322904639-fernando.jpeg\" alt=\"\"><\/picture>\n<div class=\"article__image-caption\">Image: Kaleigh Rogers\/Motherboard<\/div>\n<\/div>\n<p> &#8220;I&#8217;m not worried, it&#8217;s totally different,&#8221; Espinal told me. &#8220;We&#8217;ll keep doing the same traditional things.&#8221;<\/p>\n<p> Espinal said that bodegas have an advantage because of the variety they can offer, from fresh-made sandwiches to produce to items that a machine would never legally be able to sell, at least <a href=\"http:\/\/public.leginfo.state.ny.us\/lawssrch.cgi?NVLWO:\" target=\"_blank\">in New York<\/a>, like cigarettes and beer. <\/p>\n<p> &#8220;You can&#8217;t get a sandwich made at a machine,&#8221; he told me. At least not a good one.<\/p>\n<p> <b> Joel Rodriguez, Rodriguez Grocery and Deli <\/b><\/p>\n<div class=\"article__media\"><picture class=\"article__image\"><source media=\"(max-width: 25em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=400:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=600:* 2x\"><source media=\"(max-width: 40.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=650:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=975:* 2x\"><source media=\"(max-width: 53.125em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=850:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=1275:* 2x\"><source media=\"(max-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=1575:* 2x\"><source media=\"(min-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg?resize=1575:* 2x\"><img decoding=\"async\" src=\"https:\/\/video-images.vice.com\/_uncategorized\/1505322999226-joel-copy.jpeg\" alt=\"\"><\/picture>\n<div class=\"article__image-caption\">Image: Kaleigh Rogers\/Motherboard<\/div>\n<\/div>\n<p>Rodriguez was a little more hesitant about the concept, noting that a lot of young people might prefer the convenience of a machine over the corner store.<\/p>\n<p> &#8220;People just want to get in and out as fast as they can, so it could be a problem,&#8221; Rodriguez told me. <\/p>\n<p> Still, he said there&#8217;s something special about your local store.<\/p>\n<p> &#8220;There aren&#8217;t as many bodegas any more,&#8221; he said. &#8220;I feel like people enjoy coming in every day and saying hi to us.&#8221; <\/p>\n<p> <b> Judith Beleran, Khim&#8217;s Millenium Market IX<\/b><\/p>\n<div class=\"article__media\"><picture class=\"article__image\"><source media=\"(max-width: 25em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=400:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=600:* 2x\"><source media=\"(max-width: 40.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=650:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=975:* 2x\"><source media=\"(max-width: 53.125em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=850:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=1275:* 2x\"><source media=\"(max-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=1575:* 2x\"><source media=\"(min-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg?resize=1575:* 2x\"><img decoding=\"async\" src=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323030807-judith-copy.jpeg\" alt=\"\"><\/picture>\n<div class=\"article__image-caption\">Image: Kaleigh Rogers\/Motherboard<\/div>\n<\/div>\n<p> &#8220;It depends on the community,&#8221; Beleran told me. &#8220;It will effect bodegas, for sure. But if the people are really satisfied with customer service, it&#8217;s not going to impact us much.&#8221; <\/p>\n<p> She told me that bodegas and delis have such a specific role in the community, people end up feeling loyal to their local corner shop. And since they&#8217;ve managed to survive the spread of big chain stores, like Whole Foods and Duane Reade, there must be something special.<\/p>\n<p> &#8220;I hear it from our customers,&#8221; said. &#8220;Loyalty is one word for it. But we&#8217;ll see.&#8221; <\/p>\n<p> <b> Ali Abdo, North 7th Market<\/b><\/p>\n<div class=\"article__media\"><picture class=\"article__image\"><source media=\"(max-width: 25em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=400:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=600:* 2x\"><source media=\"(max-width: 40.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=650:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=975:* 2x\"><source media=\"(max-width: 53.125em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=850:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=1275:* 2x\"><source media=\"(max-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=1575:* 2x\"><source media=\"(min-width: 65.625em)\" srcset=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=1050:*, https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg?resize=1575:* 2x\"><img decoding=\"async\" src=\"https:\/\/video-images.vice.com\/_uncategorized\/1505323052564-bodega-copy.jpeg\" alt=\"\"><\/picture>\n<div class=\"article__image-caption\">Abdo didn&#8217;t feel like having his picture taken but said I could take a photo of the store. Image: Kaleigh Rogers\/Motherboard<\/div>\n<\/div>\n<p>Ali Abdo shrugged when I told him about the startup, saying it could take a bite out of business but can never replace the multifunctional mom and pop shops.<\/p>\n<p> &#8220;It&#8217;s not going to be competition because a bodega is different,&#8221; Albdo told me. &#8220;If they have the basics, it would probably be competition for that part of the business but not the rest.&#8221; <\/p>\n<p><b> <i> Get six of our favorite Motherboard stories every day <\/i><\/b><a href=\"http:\/\/motherboard.club\/\" target=\"_blank\"><b> <i> by signing up for our newsletter.<\/i><\/b><\/a><\/p>\n<p><a href=\"https:\/\/motherboard.vice.com\/en_us\/article\/43ayqm\/we-asked-bodega-workers-what-they-thought-of-the-startup-that-wants-to-make-them-obsolete\" target=\"bwo\" >https:\/\/motherboard.vice.com\/en_us\/rss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/video-images.vice.com\/articles\/59b966a025ee5931343a17ca\/lede\/1505323125686-judith-copy.jpeg\"\/><\/p>\n<p><strong>Credit to Author: Kaleigh Rogers| Date: Wed, 13 Sep 2017 17:19:29 +0000<\/strong><\/p>\n<p>Mom and pop aren\u2019t sweating it. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10643,13328,10378],"tags":[6148,14731,1001,2819,13860,13406,13520],"class_list":["post-9273","post","type-post","status-publish","format-standard","hentry","category-independent","category-motherboard","category-security","tag-automation","tag-bodegas","tag-business","tag-new-york","tag-retail","tag-silicon-valley","tag-startups"],"_links":{"self":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":0,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}