{"id":11314,"date":"2018-01-30T14:00:08","date_gmt":"2018-01-30T22:00:08","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2018\/01\/30\/news-5085\/"},"modified":"2018-01-30T14:00:08","modified_gmt":"2018-01-30T22:00:08","slug":"news-5085","status":"publish","type":"post","link":"https:\/\/www.palada.net\/index.php\/2018\/01\/30\/news-5085\/","title":{"rendered":"Trend Micro Named a Leader in Gartner Magic Quadrant for Endpoint Protection Platforms"},"content":{"rendered":"

Credit to Author: Eric Skinner| Date: Tue, 30 Jan 2018 21:12:12 +0000<\/strong><\/p>\n

\"\"<\/p>\n

The endpoint security marketing is quite dynamic right now, with lots of new entrants, and ongoing innovation for improving threat detection and response. In the midst of all this market energy we are very pleased to be named a Leader in Gartner\u2019s 2018 Magic Quadrant for Endpoint Protection Platforms (EPP)1<\/sup>. Three vendors were named to the Leaders quadrant, down from 4 last year. At the risk of aging us, we have been recognized as a leader since this this Magic Quadrant started back in 2002 (first called Enterprise Antivirus).<\/p>\n

 <\/p>\n

Since the early days of the Gartner Magic Quadrant for this category, there have been successive waves of innovation. Back in 2002, integrated firewalls captured the market\u2019s and Gartner\u2019s attention. Over the years\u2019 we\u2019ve seen technologies such as full disk encryption, behavioral detection, application control, and more recently machine learning as effective new ways to protect endpoints, detect threats and give security teams peace of mind. Trend Micro has consistently been part of these innovation waves and we\u2019re excited there are lots more to come.<\/p>\n

It\u2019s clear that this year, the market is excited about Endpoint Detection & Response (EDR).\u00a0 There are two main drivers for this, and we are strongly committed to delivering effective solutions in both areas:<\/p>\n

Better detection & automated response:<\/strong><\/p>\n

EDR\u2019s investigative capabilities are useful, but the only way it is manageable is if automated threat detection is effective and accurate, followed by rapid automated neutralization (quarantine, isolation, rollback of damaged files, etc.). Trend Micro has a powerful capability set here that we\u2019ve built into our core EPP<\/a> agentt, including behavioral detection methods and two powerful machine learning engines (one at pre-execution time, and one working at runtime to help spot stealthier ransomware and file-less threats). Very few other vendors are using machine learning for runtime detection \u2014 so far! We are obsessed with our effectiveness. In the last two years, Trend Micro has detected and intercepted 1.7 billion ransomware threats2<\/sup>\u00a0using its cross-generational blend of techniques. And we consistently perform well in independent third party testing.<\/p>\n

Investigation<\/strong><\/p>\n

After successful detection & response, after a missed detection, or for hunting purposes, EDR\u2019s investigative capabilities can bring a lot of value.\u00a0 Trend Micro Endpoint Sensor<\/a> delivers strong investigative capabilities to complement the detection & response functionality of our core EPP solution. (And, we\u2019ll be packaging the investigative features into the EPP agent during 2018 to simplify deployment).<\/p>\n

The downside of EDR\u2019s investigative capability is that it typically requires an analyst with specialized skills to operate it from day to day. Many organizations don\u2019t have the resources to staff these positions, so we expect a strong future for Managed Detection & Response (MDR) where the investigation & hunting skills can be delivered via SaaS offering.<\/p>\n

We\u2019re committed to continuing to work hard for our global customer base, delivering effective threat detection & response, and investigation capability that fits our customers\u2019 requirements.\u00a0 \u00a0And we know that to earn our position in the Leaders\u2019 Quadrant, we need to continue executing well on our product quality and service delivery.<\/p>\n

There is always noise in the market, and the last couple of years have been especially deafening, with new VC investments in the industry, and ransomware being driven by a viable business model. Enterprises face a huge challenge when trying to assess solutions, with many vendors\u2019 marketing all sounding the same. Gartner\u2019s framework and analysis helps sort through some of this noise. What else can customers use to help frame their decisions? Two words: independent testing. While it\u2019s great for vendors to talk about cutting-edge techniques, at the end of the day enterprises want to know if the techniques actually work. Trend Micro strongly supports steady improvements to the transparency and methodology of independent third-party testing. We urge the vendor community and customers to continue investing in testing approaches that address the #1 customer pain: threat detection.<\/p>\n

Visit us here<\/a> to find learn about the Trend Micro\u2019s XGen\"\u2122\" approach to endpoint security. And to download your copy of the Gartner Magic Quadrant for Endpoint Protection Platforms, visit us here<\/a>.<\/p>\n

1\u00a0<\/sup>Gartner, \u201cMagic Quadrant for Endpoint Protection Platforms,\u201d Ian McShane, Avivah Litan, Eric Ouellet, Prateek Bhajanka; 24 January 2018.<\/h5>\n
2\u00a0<\/sup>Source: TrendLabs, Jan 2017<\/h5>\n
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose<\/em>.<\/h6>\n

http:\/\/feeds.trendmicro.com\/TrendMicroSimplySecurity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Credit to Author: Eric Skinner| Date: Tue, 30 Jan 2018 21:12:12 +0000<\/strong><\/p>\n

\"\"The endpoint security marketing is quite dynamic right now, with lots of new entrants, and ongoing innovation for improving threat detection and response. In the midst of all this market energy we are very pleased to be named a Leader in Gartner\u2019s 2018 Magic Quadrant for Endpoint Protection Platforms (EPP)1. Three vendors were named to…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10378,10413],"tags":[1001,11179,714],"class_list":["post-11314","post","type-post","status-publish","format-standard","hentry","category-security","category-trendmicro","tag-business","tag-endpoint","tag-security"],"_links":{"self":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/11314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=11314"}],"version-history":[{"count":0,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/11314\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=11314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=11314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=11314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}