{"id":13657,"date":"2018-10-24T04:30:03","date_gmt":"2018-10-24T12:30:03","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2018\/10\/24\/news-7424\/"},"modified":"2018-10-24T04:30:03","modified_gmt":"2018-10-24T12:30:03","slug":"news-7424","status":"publish","type":"post","link":"https:\/\/www.palada.net\/index.php\/2018\/10\/24\/news-7424\/","title":{"rendered":"Complete transcript, video of Apple CEO Tim Cook&#039;s EU privacy speech"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/images.idgesg.net\/images\/article\/2018\/06\/wwdc-2018-wrap-up_tim-cook_06042018_big.jpg.large_2x-100760182-large.3x2.jpg\"\/><\/p>\n<p><strong>Credit to Author: Jonny Evans| Date: Wed, 24 Oct 2018 03:27:00 -0700<\/strong><\/p>\n<p>Apple CEO, Tim Cook spoke up for privacy at a conference of European privacy commissioners in Brussels this <a href=\"http:\/\/www.applemust.com\/this-is-surveillance-warns-apples-tim-cook-in-blistering-eu-privacy-speech\/\" rel=\"nofollow\">morning<\/a>.\u00a0<\/p>\n<p>The themes of this year\u2019s conference is \u201cDebating Ethics: Dignity and Respect in Data Driven Life&#8221;, Cook is the first tech CEO to serve as the keynote speaker for the conference and was invited to speak.<\/p>\n<p>He talked about data, put in a bid for a bill of U.S. digital rights, slammed competitors for profiting while unleashing powerfully negative forces, and spoke up for a GDPR-style privacy protection in the U.S.<\/p>\n<p>What follows is the transcript of his speech.<\/p>\n<p>Read on too to find the complete speech in video form:<\/p>\n<p>&#8220;It is an honor to be here with you today in this grand hall\u2026a room that represents what is possible when people of different backgrounds, histories, and philosophies come together to build something bigger than themselves.<\/p>\n<p>&#8220;I am deeply grateful to our hosts. I want to recognize Ventsislav Karadjov for his service and leadership. And it\u2019s a true privilege to be introduced by his co-host, a statesman I admire greatly, Giovanni Butarelli.\u00a0<\/p>\n<p>&#8220;Now Italy has produced more than its share of great leaders and public servants. Machiavelli taught us how leaders can get away with evil deeds\u2026And Dante showed us what happens when they get caught.<\/p>\n<p>&#8220;Giovanni has done something very different. Through his values, his dedication, his thoughtful work, Giovanni, his predecessor Peter Hustinx\u2014and all of you\u2014have set an example for the world. We are deeply grateful.<\/p>\n<p>&#8220;We need you to keep making progress\u2014now more than ever. Because these are transformative times. Around the world, from Copenhagen to Chennai to Cupertino, new technologies are driving breakthroughs in humanity\u2019s greatest common projects. From preventing and fighting disease\u2026To curbing the effects of climate change\u2026To ensuring every person has access to information and economic opportunity.\u00a0<\/p>\n<p>&#8220;At the same time, we see vividly\u2014painfully\u2014how technology can harm rather than help. Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false.\u00a0<\/p>\n<p width=\"100%\" height=\"420\"><iframe loading=\"lazy\"  src=\"https:\/\/www.youtube.com\/embed\/kVhOLkIs20A\" width=\"100%\" height=\"420\" frameborder=\"0\" ><\/iframe> <\/p>\n<p><iframe loading=\"lazy\"  src=\"https:\/\/www.youtube.com\/embed\/kVhOLkIs20A\" width=\"100%\" height=\"420\" frameborder=\"0\" ><\/iframe> <\/p>\n<p>&#8220;This crisis is real. It is not imagined, or exaggerated, or \u201ccrazy.\u201d And those of us who believe in technology\u2019s potential for good must not shrink from this moment.<\/p>\n<p>&#8220;Now, more than ever \u2014 as leaders of governments, as decision-makers in business, and as citizens \u2014 we must ask ourselves a fundamental question: What kind of world do we want to live in?<\/p>\n<p>&#8220;I&#8217;m here today because we hope to work with you as partners in answering this question.<\/p>\n<p>&#8220;At Apple, we are optimistic about technology\u2019s awesome potential for good. But we know that it won\u2019t happen on its own. Every day, we work to infuse the devices we make with the humanity that makes us. As I\u2019ve said before, \u201cTechnology is capable of doing great things. But it doesn\u2019t want to do great things. It doesn\u2019t want anything. That part takes all of us.\u201d<\/p>\n<p>&#8220;That\u2019s why I believe that our missions are so closely aligned. As Giovanni puts it, \u201cWe must act to ensure that technology is designed and developed to serve humankind, and not the other way around.\u201d<\/p>\n<p>&#8220;We at Apple believe that privacy is a fundamental human right. But we also recognize that not everyone sees things as we do. In a way, the desire to put profits over privacy is nothing new.\u00a0<\/p>\n<p>&#8220;As far back as 1890, future Supreme Court Justice Louis Brandeis published an article in the Harvard Law Review, making the case for a \u201cRight to Privacy\u201d in the United States.\u00a0<\/p>\n<p>&#8220;He warned: \u201cGossip is no longer the resource of the idle and of the vicious, but has become a trade.\u201d\u00a0<\/p>\n<p>&#8220;Today that trade has exploded into a data industrial complex. Our own information, from the everyday to the deeply personal, is being weaponized against us with military efficiency.\u00a0<\/p>\n<p>&#8220;Every day, billions of dollars change hands, and countless decisions are made, on the basis of our likes and dislikes, our friends and families, Our relationships and conversations\u2026Our wishes and fears\u2026Our hopes and dreams.\u00a0<\/p>\n<p>&#8220;These scraps of data\u2026each one harmless enough on its own\u2026are carefully assembled, synthesized, traded, and sold.\u00a0<\/p>\n<p>&#8220;Taken to its extreme, this process creates an enduring digital profile and lets companies know you better than you may know yourself. Your profile is then run through algorithms that can serve up increasingly extreme content, pounding our harmless preferences into hardened convictions. If green is your favorite color, you may find yourself reading a lot of articles\u2014or watching a lot of videos\u2014about the insidious threat from people who like orange.<\/p>\n<p>&#8220;In the news, almost every day, we bear witness to the harmful, even deadly, effects of these narrowed world views.<\/p>\n<p>&#8220;We shouldn\u2019t sugarcoat the consequences. This is surveillance. And these stockpiles of personal data serve only to enrich the companies that collect them.\u00a0<\/p>\n<p>&#8220;This should make us very uncomfortable. It should unsettle us. And it illustrates the importance of our shared work and the challenges still ahead of us.\u00a0<\/p>\n<p>&#8220;Fortunately, this year, you\u2019ve shown the world that good policy and political will can come together to protect the rights of everyone. We should celebrate the transformative work of the European institutions tasked with the successful implementation of the GDPR. We also celebrate the new steps taken, not only here in Europe, but around the world. In Singapore, Japan, Brazil, New Zealand, and many more nations, regulators are asking tough questions and crafting effective reforms.<\/p>\n<p>&#8220;It is time for the rest of the world\u2014including my home country\u2014to follow your lead.<\/p>\n<p>&#8220;We at Apple are in full support of a comprehensive federal privacy law in the United States. There, and everywhere, it should be rooted in four essential rights: First, the right to have personal data minimized. Companies should challenge themselves to de-identify customer data\u2014or not to collect it in the first place. Second, the right to knowledge. Users should always know what data is being collected and what it is being collected for. This is the only way to empower users to decide what collection is legitimate and what isn\u2019t. Anything less is a sham. Third, the right to access. Companies should recognize that data belongs to users, and we should all make it easy for users to get a copy of\u2026correct\u2026and delete their personal data. And fourth, the right to security. Security is foundational to trust and all other privacy rights.\u00a0<\/p>\n<p>&#8220;Now, there are those who would prefer I hadn\u2019t said all of that. Some oppose any form of privacy legislation. Others will endorse reform in public, and then resist and undermine it behind closed doors.\u00a0<\/p>\n<p>&#8220;They may say to you, \u2018our companies will never achieve technology\u2019s true potential if they are constrained with privacy regulation.\u2019 But this notion isn\u2019t just wrong, it is destructive.\u00a0<\/p>\n<p>&#8220;Technology\u2019s potential is, and always must be, rooted in the faith people have in it\u2026In the optimism and creativity that it stirs in the hearts of individuals\u2026In its promise and capacity to make the world a better place.<\/p>\n<p>&#8220;It\u2019s time to face facts. We will never achieve technology\u2019s true potential without the full faith and confidence of the people who use it.\u00a0<\/p>\n<p>&#8220;At Apple, respect for privacy\u2014and a healthy suspicion of authority\u2014have always been in our bloodstream. Our first computers were built by misfits, tinkerers, and rebels\u2014not in a laboratory or a board room, but in a suburban garage. We introduced the Macintosh with a famous TV ad channeling George Orwell&#8217;s 1984\u2014a warning of what can happen when technology becomes a tool of power and loses touch with humanity.\u00a0<\/p>\n<p>&#8220;And way back in 2010, Steve Jobs said in no uncertain terms: \u201cPrivacy means people know what they\u2019re signing up for, in plain language, and repeatedly.\u201d<\/p>\n<p>&#8220;It\u2019s worth remembering the foresight and courage it took to make that statement. When we designed this device we knew it could put more personal data in your pocket than most of us keep in our homes. And there was enormous pressure on Steve and Apple to bend our values and to freely share this information. But we refused to compromise. In fact, we\u2019ve only deepened our commitment in the decade since.<\/p>\n<p>&#8220;From hardware breakthroughs\u2026that encrypt fingerprints and faces securely\u2014and only\u2014on your device&#8230;To simple and powerful notifications that make clear to every user precisely what they\u2019re sharing and when they are sharing it.\u00a0<\/p>\n<p>&#8220;We aren\u2019t absolutists, and we don\u2019t claim to have all the answers. Instead, we always try to return to that simple question: \u00a0What kind of world do we want to live in.\u00a0<\/p>\n<p>&#8220;At every stage of the creative process, then and now, we engage in an open, honest, and robust ethical debate about the products we make and the impact they will have. That\u2019s just a part of our culture.\u00a0<\/p>\n<p>&#8220;We don\u2019t do it because we have to, we do it because we ought to. The values behind our products are as important to us as any feature.\u00a0<\/p>\n<p>&#8220;We understand that the dangers are real\u2014from cyber-criminals to rogue nation states. We\u2019re not willing to leave our users to fend for themselves. And, we&#8217;ve shown, we&#8217;ll defend those principles when challenged.\u00a0<\/p>\n<p>&#8220;Those values\u2026that commitment to thoughtful debate and transparency\u2026they\u2019re only going to get more important. As progress speeds up, these things should continue to ground us and connect us, first and foremost, to the people we serve.\u00a0<\/p>\n<p>&#8220;Artificial Intelligence is one area I think a lot about. Clearly, it&#8217;s on the minds of many of my peers as well.\u00a0<\/p>\n<p>&#8220;At its core, this technology promises to learn from people individually to benefit us all. Yet advancing AI by collecting huge personal profiles is laziness, not efficiency. For Artificial Intelligence to be truly smart, it must respect human values, including privacy.<\/p>\n<p>&#8220;If we get this wrong, the dangers are profound.\u00a0<\/p>\n<p>&#8220;We can achieve both great Artificial Intelligence and great privacy standards. It\u2019s not only a possibility, it is a responsibility.<\/p>\n<p>&#8220;In the pursuit of artificial intelligence, we should not sacrifice the humanity, creativity, and ingenuity that define our human intelligence.\u00a0<\/p>\n<p>&#8220;And at Apple, we never will.\u00a0<\/p>\n<p>&#8220;In the mid-19th Century, the great American writer Henry David Thoreau found himself so fed up with the pace and change of Industrial society that he moved to a cabin in the woods by Walden Pond.\u00a0<\/p>\n<p>&#8220;Call it the first digital cleanse.\u00a0<\/p>\n<p>&#8220;Yet even there, where he hoped to find a bit of peace, he could hear a distant clatter and whistle of a steam engine passing by. \u201cWe do not ride on the railroad,\u201d he said. \u201cIt rides upon us.\u201d<\/p>\n<p>&#8220;Those of us who are fortunate enough to work in technology have an enormous responsibility.\u00a0<\/p>\n<p>&#8220;It is not to please every grumpy Thoreau out there. That\u2019s an unreasonable standard, and we\u2019ll never meet it.\u00a0<\/p>\n<p>&#8220;We are responsible, however, for recognizing that the devices we make and the platforms we build have real\u2026lasting\u2026even permanent effects on the individuals and communities who use them.\u00a0<\/p>\n<p>&#8220;We must never stop asking ourselves\u2026What kind of world do we want to live in?\u00a0<\/p>\n<p>&#8220;The answer to that question must not be an afterthought, it should be our primary concern.\u00a0<\/p>\n<p>&#8220;We at Apple can\u2014and do\u2014provide the very best to our users while treating their most personal data like the precious cargo that it is. And if we can do it, then everyone can do it.\u00a0<\/p>\n<p>&#8220;Fortunately, we have your example before us.\u00a0<\/p>\n<p>&#8220;Thank you for your work\u2026For your commitment to the possibility of human-centered technology\u2026And for your firm belief that our best days are still ahead of us.\u00a0<\/p>\n<p>&#8220;Thank you very much. &#8220;<\/p>\n<p><a href=\"https:\/\/www.computerworld.com\/article\/3315623\/security\/complete-transcript-video-of-apple-ceo-tim-cooks-eu-privacy-speech.html#tk.rss_security\" target=\"bwo\" >http:\/\/www.computerworld.com\/category\/security\/index.rss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/images.idgesg.net\/images\/article\/2018\/06\/wwdc-2018-wrap-up_tim-cook_06042018_big.jpg.large_2x-100760182-large.3x2.jpg\"\/><\/p>\n<p><strong>Credit to Author: Jonny Evans| Date: Wed, 24 Oct 2018 03:27:00 -0700<\/strong><\/p>\n<article>\n<section class=\"page\">\n<p>Apple CEO, Tim Cook spoke up for privacy at a conference of European privacy commissioners in Brussels this <a href=\"http:\/\/www.applemust.com\/this-is-surveillance-warns-apples-tim-cook-in-blistering-eu-privacy-speech\/\" rel=\"nofollow\">morning<\/a>.\u00a0<\/p>\n<h2><strong>&#8216;AI must respect human values&#8217;<\/strong><\/h2>\n<p>The themes of this year\u2019s conference is \u201cDebating Ethics: Dignity and Respect in Data Driven Life&#8221;, Cook is the first tech CEO to serve as the keynote speaker for the conference and was invited to speak.<\/p>\n<p>He talked about data, put in a bid for a bill of U.S. digital rights, slammed competitors for profiting while unleashing powerfully negative forces, and spoke up for a GDPR-style privacy protection in the U.S.<\/p>\n<p class=\"jumpTag\"><a href=\"\/article\/3315623\/security\/complete-transcript-video-of-apple-ceo-tim-cooks-eu-privacy-speech.html#jump\">To read this article in full, please click here<\/a><\/p>\n<\/section>\n<\/article>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[11062,10643],"tags":[10554,714,12747],"class_list":["post-13657","post","type-post","status-publish","format-standard","hentry","category-computerworld","category-independent","tag-mobile","tag-security","tag-technology-industry"],"_links":{"self":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/13657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=13657"}],"version-history":[{"count":0,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/13657\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=13657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=13657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=13657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}