{"id":18211,"date":"2022-02-07T04:30:02","date_gmt":"2022-02-07T12:30:02","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2022\/02\/07\/news-11944\/"},"modified":"2022-02-07T04:30:02","modified_gmt":"2022-02-07T12:30:02","slug":"news-11944","status":"publish","type":"post","link":"https:\/\/www.palada.net\/index.php\/2022\/02\/07\/news-11944\/","title":{"rendered":"Addigy talks up Apple-in-the-enterprise tech show"},"content":{"rendered":"

<\/p>\n

Credit to Author: Jonny Evans| Date: Mon, 07 Feb 2022 04:13:00 -0800<\/strong><\/p>\n

Apple\u2019s continuing enterprise momentum<\/a> means it\u2019s grabbing a growing slice of the business ecosystem<\/a>, and the expansion is\u00a0driving\u00a0growth<\/a> across the Apple device management ecosystem.<\/p>\n

Reflecting this, Addigy recently announced plans to hold its annual Innovate 2022 conference<\/a>\u00a0later this month. I spoke with Jason Dettbarn, founder and CEO, who says the event will include keynotes and product presentations, including one hosted by\u00a0The Ethical Hacker<\/em> author Ralph Echemendia.<\/p>\n

\u201cWith Apple\u2019s renewed focus on the MacBook Pro line and business users, we\u2019ve seen a significant uptick in interest in our products over the past year,\u201d Dettbarn said.<\/p>\n

Enterprises across the board have ramped-up their Apple deployments since coronavirus struck, providing employees with the tools they need to stay productive while working remotely.\u00a0\u201cBy April 2020,\u00a070% of the workplace\u00a0reported that they worked from home,” said\u00a0Adam Pettit, founder and CEO of Kandji<\/a>.\u00a0<\/p>\n

For example, use of Mac laptops<\/a> in the enterprise increased 63%, with most IT decision-makers noting that employees want these machines<\/a>. IDC claims macOS device use across US enterprises reached 23%, while iPhones accounted for 49% of business smartphones.<\/p>\n

\u201cIt\u2019s been incredible to see the enthusiasm and momentum for the Mac lineup powered by the M1 family of chips among innovative businesses, prestigious learning institutions, and beyond,\u201d said Susan Prescott, Apple\u2019s vice president of Enterprise and Education Marketing recently.<\/p>\n

Dettbarn sees the same expansion.<\/p>\n

\u201cThere is no doubt enterprises are adopting Apple at a rapid pace, but the growth is fundamentally capped by their struggle to integrate Apple with their current identity and security infrastructure,\u201d he said. \u201cThe combination of work-from-home, focus on employee retention, and staggeringly great new Apple Mac hardware are the primary drivers of this momentum. And yet this momentum is still constrained by the lack of enterprise infrastructure integration.\u201d<\/p>\n

Addigy, of course, offers solutions that help enterprises integrate Apple\u2019s ecosystems into their technology infrastructure.<\/p>\n

I asked Dettbarn if he felt Apple had hit its limits in terms of enterprise adoption.\u00a0He believes Apple\u2019s increasingly great machines and employee choice will continue to drive growth, but argues that tough security and integration will act as brakes on accelerated deployment.<\/p>\n

As so many in the industry agree, Dettbarn notes the impact of COVID-19 on enterprise IT:<\/p>\n

\u201cCOVID forced perimeter-based security to go the way of the dodo bird. Enterprises had to start truly hardening the endpoint and, most importantly, identity-based management. The growing demand for Apple in enterprises also creates a higher security threat vector of exploiting an organization, which can be seen by the massive number of Apple vulnerabilities in the last 12 months.\u201d<\/p>\n

He argues that the increasing number of threats means organizations must take steps to secure their Mac fleet.<\/p>\n

Addigy hopes to offer enterprises some of what they need at its events. Promised highlights include a new UI and new policy management system; integration with third-party options such as Okta Identity Engine for identity certificate management; and integration with Microsoft\u2019s new Compliance Engine.<\/p>\n

I also learned that Echemendia\u2019s presentation will consist of a security preparedness workshop based on real world experience in which the author will explain how a company can prepare itself for an attack and what to do if attacked. Naturally, this extends to fostering the correct internal environment for disclosure of security-related incidents, employee education<\/a> and a clear understanding of what roles each person should play in the event of an attack.<\/p>\n

You can register to attend the free event here<\/a>.<\/p>\n

Please follow me on\u00a0<\/em>Twitter<\/em><\/a>, or join me in the\u00a0AppleHolic\u2019s bar & grill<\/a>\u00a0and\u00a0<\/em>Apple Discussions<\/em><\/a>\u00a0groups on MeWe.<\/em><\/p>\n

http:\/\/www.computerworld.com\/category\/security\/index.rss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/p>\n

Credit to Author: Jonny Evans| Date: Mon, 07 Feb 2022 04:13:00 -0800<\/strong><\/p>\n

\n
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Apple\u2019s continuing enterprise momentum<\/a> means it\u2019s grabbing a growing slice of the business ecosystem<\/a>, and the expansion is\u00a0driving\u00a0growth<\/a> across the Apple device management ecosystem.<\/p>\n

Addigy Innovate 2022<\/strong><\/h2>\n

Reflecting this, Addigy recently announced plans to hold its annual Innovate 2022 conference<\/a>\u00a0later this month. I spoke with Jason Dettbarn, founder and CEO, who says the event will include keynotes and product presentations, including one hosted by\u00a0The Ethical Hacker<\/em> author Ralph Echemendia.<\/p>\n

To read this article in full, please click here<\/a><\/p>\n<\/section>\n<\/article>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[11062,10643],"tags":[2211,8826,10403,12555,714],"class_list":["post-18211","post","type-post","status-publish","format-standard","hentry","category-computerworld","category-independent","tag-apple","tag-iphone","tag-macos","tag-mobile-device-management","tag-security"],"_links":{"self":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/18211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=18211"}],"version-history":[{"count":0,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/18211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=18211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=18211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=18211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}