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Apple this year is marking\u00a0Data Privacy Week<\/a> by working to educate iPhone users about the privacy protection tools they already have in hand, a move that has implications across any business that wants to maintain privacy<\/a>.<\/p>\n Data Privacy Week grew out of the Jan. 28, 2007 first convention on data protection<\/a>. Today, it\u2019s a global event that aims to raise awareness around privacy and data protection.<\/p>\n These are values Apple has made no secret saying that it shares<\/a>.\u00a0Apple CEO Tim Cook has made frequent public statements<\/a> that shed light on the importance of privacy, and seemingly everyone at the company insists \u201cprivacy is a fundamental human right.”<\/p>\n It\u2019s not just about personal protection. It\u2019s also about placing value in data, respect for data, and ensuring data is well maintained.<\/p>\n Even the most sophisticated data-driven business will make poor decisions if the information it uses to build those decisions is flawed.<\/p>\n To support the campaign, Apple has added resources to the front page of its website and continues to push the message across all its channels, including short clips to explain some of the privacy protection tools it provides.<\/p>\n \u201cAt Apple, we\u2019re focused on designing devices, features, and services that keep users in control of their personal data,\u201d said Erik Neuenschwander, Apple\u2019s director of user privacy.\u00a0\u201cOver the years, we\u2019ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer and understand how privacy is at the center of everything we do.\u201d<\/p>\n Apple has privacy protection baked into all its products.<\/p>\n The main challenge, at least for some consumer users and likely business employees, is that not everyone knows how to use them fully.\u00a0It\u2019s not at all rare for someone to come across a privacy-protecting feature on an Apple device only to choose not to use it because they’re unsure of the implications of doing so.<\/p>\n Apple clearly hopes that by offering short lessons on how users can protect themselves it can also help empower them with the tools they need to make better choices.<\/p>\n The reactions Apple sees when it comes to privacy protection tell their own story. For example, we\u2019ve already heard\u00a0some of the world\u2019s biggest companies<\/a> argue that App Tracking Transparency threatens the interests of small business<\/p>\n Most recently, the Interactive Advertising Bureau said\u00a0it was ready to go to war against Apple<\/a>\u00a0over the feature, accusing the company of “cynicism.”\u00a0Those protagonists believe Apple is guilty of double standards because it lets users decide whether to allow advertisers or Apple to track or “personalize” services for them.<\/p>\n Privacy advocates tell a different story. In a statement, the Open Rights Group today welcomed Apple\u2019s Advanced Data Protection in iCloud<\/a>. Jim Killock, executive director of the group, said:\u00a0\u201cWe are pleased that Apple is rolling out globally end-to-end encryption for iCloud backup-data, notes, and photos. We look forward to UK customers gaining the same benefits.<\/p>\n \u201cWe hope other companies will look to rollout similar services that prevent consumers from being victims of scams, revenge porn and blackmail attempts,” he said.\u00a0\u201cOur government needs to support these improvements wholeheartedly.\u201d<\/p>\n For privacy protection, the best form of personal data is the information that remains private<\/a>, rather than public.<\/p>\n The fight for privacy is in the interests of almost every business.\u00a0After all, not every enterprise seeks to exploit personal information for profit \u2014 and even among those that do, there is growing understanding of the value of building informed consent.<\/p>\n There\u2019s a huge difference between a trusted entity sending you a product marketing email and a company you have no relationship with jumping inside your news feed.<\/p>\n But privacy isn\u2019t solely a consumer-facing need.\u00a0In a global market characterized by digital insecurity, ransomware, and increasingly sophisticated nation-state exploits<\/a> reaching lower echelon criminal gangs<\/a>, privacy is a protection firms need to extend across their enterprises.<\/p>\n To protect business systems, employee digital identity must be protected lest they become unwitting targets for sophisticated phishing attacks against the company. Information about what your workers do and how they think in their home life can conceivably be weaponized to help bad actors attack your business.<\/p>\n With this in mind, privacy becomes a second arm to security and both become increasingly important. And in this context, educational initiatives such as this one from Apple should be extended across every fleet.<\/p>\n At the very least, it makes sense for iPhone users in any business to review some of the more basic privacy protections Apple provides.<\/p>\n Apple is focusing on specific useful topics around privacy on its iPhone. Among these, visitors to an in-store privacy session will learn about such tools as these five suggestions.<\/p>\n You can control when and how apps access your location to prevent them sharing location data with anyone you don\u2019t want to share it with.\u00a0 Open Settings><\/em>Privacy & Security><\/em>Location Services<\/em>, where you can set each app to Never, Ask Next Time Or When I Share, While Using the App.\u00a0<\/p>\n Mail protection hides your IP address so senders cannot see the rest of your online activity. It also hides exact location and prevents senders from seeing whether you\u2019ve opened an email. You can set this in Settings>Mail>Privacy Protection<\/em>.<\/p>\n Some apps track your activity across other companies\u2019 apps and websites. Shut them down in Settings>Privacy & Security>Tracking<\/em>. You can, of course, permit tracking for any apps you need or trust.<\/p>\n Designed to help vulnerable people attempting to escape abusive relationships, the Safety Check tool lets you stop sharing information and control what is shared with individual people and apps. (The people or apps you stop sharing with are not notified.) This is also in Privacy & Security<\/em> where it is marked as Safety Check<\/em>.<\/p>\n The all-new Passkeys tool empowers users with the ability to access websites and services without requiring a username and password to prove who you are. This works using Touch or Face ID to verify you and a unique digital key that only works on the site or app it was created for. To save a passkey to your iPhone and iCloud Keychain, do one of the following:<\/p>\n You might also want to take a look this short iOS Security Guide<\/a>.<\/p>\n Please follow me on\u00a0Mastodon<\/a>, or join me in the\u00a0AppleHolic\u2019s bar & grill<\/a>\u00a0and\u00a0<\/em>Apple<\/em>\u00a0Discussions<\/em><\/a>\u00a0groups on MeWe.<\/em><\/p>\n http:\/\/www.computerworld.com\/category\/security\/index.rss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Apple this year is marking\u00a0Data Privacy Week<\/a> by working to educate iPhone users about the privacy protection tools they already have in hand, a move that has implications across any business that wants to maintain privacy<\/a>.<\/p>\n Data Privacy Week grew out of the Jan. 28, 2007 first convention on data protection<\/a>. Today, it\u2019s a global event that aims to raise awareness around privacy and data protection.<\/p>\n<\/p>\nData protection is the bedrock of business<\/h2>\n