{"id":23299,"date":"2023-11-05T05:22:09","date_gmt":"2023-11-05T13:22:09","guid":{"rendered":"http:\/\/www.palada.net\/index.php\/2023\/11\/05\/news-17029\/"},"modified":"2023-11-05T05:22:09","modified_gmt":"2023-11-05T13:22:09","slug":"news-17029","status":"publish","type":"post","link":"https:\/\/www.palada.net\/index.php\/2023\/11\/05\/news-17029\/","title":{"rendered":"YouTube launches “global effort” to block ad blockers"},"content":{"rendered":"\n

The ongoing struggle between YouTube and ad blockers is turning users into the victims.<\/p>\n

YouTube has gone all out in its fight against the use of add-ons, extensions and programs that prevent it from serving ads to viewers around the world. It started out as just a small experiment, but it looks like the company has opened the floodgates for most users now.<\/p>\n

A spokesperson for YouTube told Engadget<\/a>:<\/p>\n

\n

“We’ve launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience. Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.”<\/p>\n<\/blockquote>\n

On a support page<\/a>, YouTube says that if you use ad blockers, you’ll be asked to allow ads on YouTube or sign up for YouTube Premium. If you continue to use ad blockers, YouTube may block you from watching videos at all.<\/p>\n

Now, users are flocking to places like Reddit<\/a> to complain about YouTube\u2019s hardened stance against ad blockers. <\/p>\n

Privacy expert Alexander Hanff has filed a complaint with the Irish DPC (Data Protection Commission) about YouTube\u2019s ad block blocking. Hanff says that YouTube needs permission to detect adblockers because by doing so it\u2019s looking at something that is on the visitor\u2019s system. In his complaint, Hanff demands that YouTube stop its anti-ad blocking policy, saying some experts call it \u201cillegal\u201d<\/a>. <\/p>\n

The DPC is the Irish supervisory authority for the General Data Protection Regulation (GDPR), so any outcome of this complaint might only cause changes for EU residents. We have reported about plans to introduce ad free services<\/a> by Meta, TikTok, and YouTube as a way to circumvent EU rules that require platforms to get users\u2019 consent in order to show them targeted ads.<\/p>\n

Watch out for fakes<\/h2>\n

With all this going on, users should be extra careful about downloading new ad blockers that claim to circumvent YouTube’s blocking. Oftentimes we\u2019ll see miscreants trying to rip off users by launching non-functional products and promoting potentially unwanted programs (PUPs).<\/p>\n

There are many examples of fake ad blocker extensions in the Chrome Web Store that we would advise against installing.<\/p>\n

Browser Guard<\/h2>\n

As you may know, Malwarebytes Browser Guard<\/a> has a built-in ad blocker. If you still need to access an important site but you’re being asked to disable your ad blocker, you can do this by clicking on the blue M logo in your browser taskbar and set the Ad\/Trackers to be disabled for that site.<\/p>\n

\"Browser<\/figure>\n

Browser Guard blocks two entities on www.youtube.com<\/em><\/p>\n

\n

We don\u2019t just report on threats\u2014we remove them<\/strong><\/p>\n

Cybersecurity risks should never spread beyond a headline. Keep threats off your devices by downloading Malwarebytes today<\/a>.<\/p>\n

https:\/\/blog.malwarebytes.com\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The ongoing struggle between YouTube and ad blockers is turning ugly. Users are left with the choice between paying for Premium or watching ads. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10488,10378],"tags":[18910,11058,32,26699,2593],"class_list":["post-23299","post","type-post","status-publish","format-standard","hentry","category-malwarebytes","category-security","tag-ad-blockers","tag-extensions","tag-news","tag-personal","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/23299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=23299"}],"version-history":[{"count":0,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/23299\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=23299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=23299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=23299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}