{"id":25222,"date":"2024-09-19T13:10:14","date_gmt":"2024-09-19T21:10:14","guid":{"rendered":"https:\/\/www.palada.net\/index.php\/2024\/09\/19\/news-18952\/"},"modified":"2024-09-19T13:10:14","modified_gmt":"2024-09-19T21:10:14","slug":"news-18952","status":"publish","type":"post","link":"https:\/\/www.palada.net\/index.php\/2024\/09\/19\/news-18952\/","title":{"rendered":"Ford wants to eavesdrop on passenger conversations to help target ads"},"content":{"rendered":"\n

Car manufacturer Ford Motor Company has filed a patent application<\/a> for an in-vehicle advertisement presentation system based on information derived from several trip and driver characteristics. Among those characteristics\u2014human conversations. <\/p>\n

In the abstract of the patent application publication Ford writes:<\/p>\n

\n

\u201cAn example method includes determining vehicle information for a trip, the vehicle information including any one or more of a current vehicle location, a vehicle speed, a drive mode, and\/or traffic information, the user information including any one or more of a route prediction, a speed prediction for the trip, and\/or a destination, determining user preferences for advertisements from any one or more of audio signals within the vehicle and\/or historical user data, selecting a number of the advertisements to present to the user during the trip, and providing the advertisements to the user during the trip through a human-machine interface (HMI) of the vehicle.\u201d<\/p>\n<\/blockquote>\n

Further one it details that \u201cthe controller may monitor user dialogue to detect when individuals are in a conversation.\u201d<\/p>\n

Based on this info, the controller can decrease or increase the number of advertisements. And \u201cthe conversations can be parsed for keywords or phrases that may indicate where the occupants are travelling to.\u201d<\/p>\n

Okay. <\/p>\n

Essentially, the car you\u2019re driving would not only spy on your driving behavior, your present and future locations, and your requested driving routes, but it would also eavesdrop on you. And let\u2019s not forget the safety implications of displaying advertisements while you\u2019re driving.<\/p>\n

We have spoken about cars and privacy<\/a> at length and came to the conclusion they\u2019re not very good at it. Many politicians in the US agree with that point of view. US senators have asked the Federal Trade Commission (FTC) to investigate car makers\u2019 privacy practices<\/a> and Texas Attorney General Ken Paxton sued General Motors for selling customer driving data to third parties<\/a>.<\/p>\n

We explained why car location tracking needs an overhaul<\/a> and we’ve implored that automakers work together to help users by providing them with the ability to turn tracking features off (a serious vulnerability for people fleeing from an abusive relationship<\/a>).<\/p>\n

Yet nowhere in the entire document exists one word about how Ford intends to keep the acquired information secure. We\u2019d advise all car companies remediate existing security vulnerabilities<\/a> before introducing potential new ones.<\/p>\n

What\u2019s next, Ford? Will you stop working if we drive past one of the establishments that sponsor your ads? Or was that \u201cfeature\u201d to disable a functionality of a component of the vehicle or to place the vehicle in a lockout condition only for the repossession plans you attempted to patent<\/a> earlier on?<\/p>\n

Another controversial Ford patent filed in July<\/a> described technology that would enable vehicles to monitor the speed of nearby cars, photograph them and send the information to police.<\/p>\n

In a statement to Fortune<\/a>, the company clarified that filing a patent is a standard practice to explore new ideas and doesn\u2019t necessarily indicate immediate plans to release such a system.<\/p>\n

We realize that advertisements make the internet go round. Many useful websites could not exist without them. But do these in-vehicle advertisements benefit the owner of the car? If it makes the cars cheaper, I\u2019d be willing to pay some extra to not be bothered and eavesdropped on while driving. How about you? Let us know in the comments.<\/p>\n

\n

We don’t just report on threats – we help safeguard your entire digital identity<\/strong><\/p>\n

Cybersecurity risks should never spread beyond a headline. Protect your\u2014and your family’s\u2014personal information by using identity protection<\/a>.<\/p>\n

https:\/\/blog.malwarebytes.com\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Car manufacturer Ford Motor Company has filed a patent application for an in-vehicle advertisement presentation system based on information derived from… <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[10488,10378],"tags":[12874,24142,31912,32,5897],"class_list":["post-25222","post","type-post","status-publish","format-standard","hentry","category-malwarebytes","category-security","tag-eavesdropping","tag-ford","tag-in-vehicle-advertising","tag-news","tag-privacy"],"_links":{"self":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/25222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/comments?post=25222"}],"version-history":[{"count":0,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/posts\/25222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/media?parent=25222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/categories?post=25222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palada.net\/index.php\/wp-json\/wp\/v2\/tags?post=25222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}