Blockchain/IoT integration accelerates, hits a 'sweet spot'

Credit to Author: Lucas Mearian| Date: Wed, 11 Dec 2019 03:00:00 -0800

Three-quarters of companies implementing IoT have already adopted blockchain or plan to use it by the end of 2020, an indicator of the growing connection between the two, according to a survey of 500 U.S. companies by Gartner.

While the marriage between the two technologies has been expected to be crucial for  industry digital transformation, the adoption rate is happening at a “much faster pace than expected,” Gartner said.

“Among the blockchain adopters, 86% are implementing the two technologies together in various projects,” Avivah Litan, a Gartner vice president and report author,  wrote in a blog. She called IoT integration “a sweet spot” for blockchain, the much-hyped distributed ledger technology.

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Apple is forcing the ad industry to change

Credit to Author: Jonny Evans| Date: Wed, 11 Dec 2019 07:44:00 -0800

Advertising has become too personal.

Modern systems learn too much about your personal life, tastes and aspirations, and while this is manna from heaven for advertisers, it’s an invasion of privacy for many. And Apple is changing the equation.

Intelligent Tracking Prevention

Apple has built a technology that reduces the quantity of data advertisers can harvest from your online life. It is called Intelligent Tracking Prevention and The Information tells us that since the technology debuted in 2017:

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Apple is forcing the ads industry to change

Credit to Author: Jonny Evans| Date: Wed, 11 Dec 2019 07:44:00 -0800

Advertising has become too personal.

Modern systems learn too much about your personal life, tastes and aspirations, and while this is manna from heaven for advertisers, it’s an invasion of privacy for the many. And Apple is changing the equation.

Intelligent Tracking Prevention

Apple has built a technology that reduces the quantity of data advertisers can harvest from your online life. It is called Intelligent Tracking Prevention and The Information tells us that since the tech debuted in 2017:

To read this article in full, please click here

Read more