How Primitive Electronics and Expensive Video Games Turned Toys’R’Us Into a Consumer Juggernaut

Credit to Author: Ernie Smith| Date: Wed, 20 Sep 2017 17:18:43 +0000

Toys’R’Us, which just filed for bankruptcy, was once essential to the fortunes of the toy industry. But the secret to its rise was that it sold a whole lot of electronics—whether cheap gadgets, hot toys, or (of course) video games.

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