Data Privacy

Apple has a rather complicated relationship with privacy, which it always points to as a differentiator with Google. But delivering on it is a different tale. 

Much of this involves the definition of privacy. Fortunately for Apple’s marketing people, “privacy” is the ultimate undefinable term because every user views it differently. If you ask a 60-year-old man in Chicago what he considers to be private, you’ll get a very different answer than if you asked a 19-year-old woman in Los Angeles. Outside the US, privacy definitions vary even more. Germans and Canadians truly value privacy, but even they don’t agree on what they personally consider private.

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