What a future without browser cookies looks like

Most online users have experienced it. You do an online search for healthcare purposes, travel information, or something to buy and soon you’re being bombarded with emails and targeted online ads for everything related to your search. That’s because browser cookies were tracking you as you performed your searches; they identified you and your activity.

Over the past few years, the online advertising industry has been undergoing a sea change as regulators restricted how cookies can be used and browser providers moved away from their use in response to consumer outcries over privacy.

“They often feel surveilled; some even find it ‘creepy’ that a website can show them ads related to their behavior elsewhere,” according to a recent study by the HEC Paris Business School.

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3 exceptional Android privacy power-ups

In many ways, privacy has become a bit of a conceptual buzzword — something that, similar to the AI craze of the moment, is as much about marketing a broad idea to people as it is anything specific or practical.

But all opportunistic hype aside, privacy absolutely does matter — once you dig in past that silly outer layer and actually think about what, exactly, you want to achieve. And here in the land o’ Android, you’ve got plenty o’ potential-packed possibilities to ponder.

Today, I want to draw your attention to one area where a teensy bit of effort can give you an awful lot of added privacy advantages — and that’s in the ever-evolving domain of web browsing on your favorite Android gadget.

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How to go incognito in Chrome, Edge, Firefox, and Safari

Private browsing. Incognito. Privacy mode.

Web browser functions like those trace their roots back more than a decade, and the feature — first found in a top browser in 2005 — spread quickly as one copied another, made tweaks and minor improvements.

But privacy-promising labels can be treacherous. Simply put, going “incognito” is as effective in guarding online privacy as witchcraft is in warding off a common cold.

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